BMB Medical was at the Medica 2013 trade show in Düsseldorf for the second year running.
The firm from Trévoux, which specialises in medical furniture, was very satisfied with this year’s show.
Overall, the geographic distribution of the contacts made who are interested in its products is now worldwide: Although Europe continues to be the most important market (62%), the Middle East is making major inroads (14%). On the other side of the Atlantic, it is interesting to note the interest of North American distributors (USA, Canada, Mexico: 8%), and the emergence of contacts from South America (3%).
In all, 49 nationalities came for a look at the stand!
BMB Medical products received an outstanding reception, and particularly the bariatric range due to the added value it provides and its very innovative nature. In particular, we should mention the HEAVY CARE gurney and the I-MOVE EZ-GO motorised transfer chair.
These two products provide a perfect response to the growing worldwide issue of obesity. Here are some figures (the percentage of obese people out of the overall population) in order to illustrate this major phenomenon :
- France : 12%
- USA : 32%
- Mexico : 33%
- Kuwait : 40%
BMB Medical had all the necessary factors required to make this trade show a success: along with the quality of the products displayed, a new visual identity was presented through a well-designed stand that was well-illuminated. This success appropriately restated BMB Medical’s values and positioning on the medical furniture market.